Living History.

This year has been one for the history books in so many ways…some good, mostly really challenging.

At home, we talk to our kids about what we can do to be on the right side of history. In the studio, we talk about how we can help our nonprofit and small business clients make it through these tough times. Sometimes our actions seem so small in the face of the huge issues the world is facing, but we can all find ways to be part of the movement.

Moor Historic.

Over the past year we were trusted with the task of redesigning logos for several businesses that have defied the odds and kept their doors open for decades. Refreshing the logo of a historic brand requires tremendous care and respect. The goal is to build upon the brand loyalty that has been earned over generations while updating their identity to keep pace with the changing times.

Harvey A. Young started Young’s Bicycle Shop out of his home on Nantucket in 1931, and soon after moved the business to Broad Street. Currently owned by Harvey S. Young with the help of his kids, the Young family has been operating this well loved island institution for four generations. Their iconic bicycle wheel sign marks one of the first businesses to greet visitors arriving on the ferry.

Harbor Fuel has been serving Nantucket homes and businesses since 1964. Together with Yates Island Gas, Airport Gas and Mid Island Fuel, the Island Energy Services family of companies keeps Nantucket warm all winter and fueled up all summer.

Women's Development Corporation was founded in Providence, Rhode Island in 1979 by professional women with expertise in architecture and design, community planning and historic preservation. Together with Housing Opportunities Corporation, WDC/HOC develops and manages quality affordable housing for low and moderate income families, people with special housing needs and seniors.