Palliative & Supportive Care of Nantucket
Logo Design, Website Design, Event Design & Collateral, Development & Fundraising Materials, Advertising
Palliative & Supportive Care of Nantucket (PASCON) is a specialized health care program dedicated to providing excellent physical, psychological, social and spiritual care for persons with serious illness and their families and caregivers.
THE CHALLENGE
Palliative and Supportive Care of Nantucket (PASCON) is a program of services at Nantucket Cottage Hospital that provides specialized care for adults living with serious illness. Their visual identity was dated and did not convey the professionalism of their clinical team. The existing logo lacked flexibility to adapt to modern applications, and the absence of comprehensive brand standards presented challenges in reinforcing consistency and recognition in their fundraising and communication efforts.
SOLUTIONS
To refresh PASCON’s visual identity, Moor Studio designed a new logo and developed a branding style guide, providing a flexible identity system that empowers PASCON to effectively communicate across all media. We also designed and developed a new website with a cleaner, simpler interface, providing up-to-date information for patients and caregivers, and encouraging support of PASCON’s vital services. We continue to work with PASCON to design print and digital development materials, event collateral, and advertising.
Logo Design & Brand Development
Website Design & Development
Event Design & Collateral
Business Materials
Annual Report
Appeals
To learn more about PASCON, visit
